https://www.gauriverma.com/home daily 1.0 2020-10-11 https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f83986870b2512ccac6c8c0/1602459768660/home+left+aligned9.jpg Home https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f7fbb251bd8945aeca0e9cd/1602458971127/linkedin+profile+pic.jpg Home I have a Masters in Design from the Illinois Institute of Technology, IIT Chicago and an undergraduate degree in Industrial Design from the National Institute of Design, Ahmedabad, India. I have also completed a UX Immersion course from Career Foundry to further my Research and Design experience in the UX industry. https://www.gauriverma.com/ethnographic-research daily 0.75 2020-10-06 https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5ee08cce3688515b59ee117f/1591774424255/old+port2f.jpg Ethnographic User Research https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5ee08cabd2bdd856fe95a063/1591774395693/old+portf.jpg Ethnographic User Research https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5ee09426476aed1a0439801e/1591776314113/target.jpg Ethnographic User Research https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5ee094f42f400d1075bd12f0/1591776518792/ohare.jpg Ethnographic User Research https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5ee096085cb0d85c1c7a28e9/1591776796174/intangible.jpg Ethnographic User Research https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5ee0962c476aed1a0439af4c/1591776822683/old+port3.jpg Ethnographic User Research https://www.gauriverma.com/project-samvaad daily 0.75 2020-10-17 https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f8413c9f3d79504e74ab361/1602569587815/who+sanskrit.jpg Project - Samvaad https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f8414cba2f31372bd0f63f8/1602924076737/Exercise1.1+competitive+analysis-1.jpg Project - Samvaad https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f8411e042af1a283548bf62/1602569675306/USER+STORIES.jpg Project - Samvaad https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f8412d3a65e566a0e02b9e3/1602569649581/proto+persona-1.jpg Project - Samvaad https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f83f5bf70b2512ccad02ad7/1602569747422/ Project - Samvaad https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f83f5e9d924112b83b992df/1602569757298/concept.jpg Project - Samvaad https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f840285a2f31372bd0df679/1602569777434/user+flow.jpg Project - Samvaad https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f8405aa27466f23a4071a4c/1602569787130/flow-2.jpg Project - Samvaad https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f8404ed258d731d21714189/1602569807903/prototype-1.jpg Project - Samvaad https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f840514697bef48c0588758/1602569815596/revised+prototype-1.jpg Project - Samvaad https://www.gauriverma.com/ace-it daily 0.75 2020-10-17 https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f7ffe760162613a17635603/1602553437581/2.3%2Bresearch%2Binsights2.jpg Project - AceIt https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f7ffeb345255f310b912354/1602553453319/2.3%2Bresearch%2Binsights.jpg Project - AceIt https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f7fd8c98e039c6cd1b85cf4/1602553643573/2.3%2Bresearch%2Binsights4.jpg Project - AceIt https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f7fd7bb1cfdc86b750dbb9c/1602553752182/2.3%2Bresearch%2Binsights2.jpg Project - AceIt https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f7fd8f75069c557a9ccd1ca/1602553914066/2.9+portfolio+review2.jpg Project - AceIt https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f8b69f6474f532839e8b2b9/1602972167651/marie+persona.jpg Project - AceIt https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f8b6d2863b478477e4f58a8/1602972978587/2.5+User+journey+map.jpg Project - AceIt https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f8b6cb74626794967ba8037/1602972870581/ash%27s+user+journey.jpg Project - AceIt https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f80027c9bd1670be70f5178/1602554201493/image.jpg Project - AceIt https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f8001e78e039c6cd1bbccc8/1602554221248/Copy+of+ACEIT+HIERARCHY+new.jpeg Project - AceIt https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f800aa55df733484072b981/1602554246047/3.10%2BAceIt%2BReview3.jpg Project - AceIt https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f8009fa8b27990fd9cc854b/1602554268445/3.10%2BAceIt%2BReview4.jpg Project - AceIt https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f800d7510d82a1925cccd92/1602554317583/3.10%2BAceIt%2BReview13.jpg Project - AceIt https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f800d9a8e039c6cd1bc9d57/1602554308737/3.10%2BAceIt%2BReview10.jpg Project - AceIt https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f800ee01bd8945aeca93bc3/1602554358748/usability+test++results-1.jpg Project - AceIt https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f800f1f31dd3d4573a07fdc/1602554369684/usability+test++results-2jpg.jpg Project - AceIt https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f800ff675e410395703ee92/1602554546332/Untitled-42.jpg Project - AceIt https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f800fc54a97c21b0c0fa4e2/1602554543028/Untitled-4.jpg Project - AceIt https://www.gauriverma.com/contact daily 0.75 2020-10-09 https://www.gauriverma.com/project-aceit daily 0.75 2020-10-12 https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f83d57c4da6043537135e70/1602468354691/2.3%2Bresearch%2Binsights2.jpg Project - AceIt (Copy) Research Analysis The research helped me decide which roles in the tech industry this app will cater to specifically. This was based on similar needs, interview preparation time, how difficult it was to prepare for an interview etc. https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f83d57c4da6043537135e73/1602468709711/2.3%2Bresearch%2Binsights.jpg Project - AceIt (Copy) Analysis Process Using the affinity clustering method I derived Insights from observations and then grouped these Insights further into Design Principles and Themes. https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f83d57c4da6043537135e79/1602469187638/2.3%2Bresearch%2Binsights4.jpg Project - AceIt (Copy) Design Themes, Principles and Insights Every Design Theme can be linked backed to the Design principles it comes from and each Principle can take you back to the group of Insights it came from. This way you never loose sight of the real user insights during the rest of the design process. https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f83d57c4da6043537135e76/1602468903196/2.3%2Bresearch%2Binsights2.jpg Project - AceIt (Copy) Design themes and Principles https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f83d57c4da6043537135e7c/1602469372141/2.9+portfolio+review2.jpg Project - AceIt (Copy) Personas types This 2x2 depicts the 4 main type of personas an app such as ours could cater to based on the level of experience of a candidate/ user and whether they are looking for a job opportunity or career related advice. https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f83d57c4da6043537135e7f/1602470052584/2.9+portfolio+review3.jpg Project - AceIt (Copy) Persona- Marie This is the Persona of Marie one of the two main personas that I designed for. On the left there is some demographic information about Marie and the 2x2 shows her position as less experienced and looking for an opportunity mainly. On the right I show which design themes are most applicable to this persona. The goals, motivations, frustrations etc. all help to create a more fuller picture of this persona and helps us empathize and understand what her needs will be. https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f83d57c4da6043537135e82/1602470226923/2.9+portfolio+review7.jpg Project - AceIt (Copy) User Journeys I chose two main personas to map user journeys- Marie, who is looking for a new opportunity after a pregnancy pause and Ash, who is looking for advice on how to best negotiate a job offer. https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f83d57c4da6043537135e85/1602470569070/2.9+portfolio+review9.jpg Project - AceIt (Copy) User Journey- Ash Here is a user journey of one of the main personas- Ash. I have mapped the devices he uses and his level of engagement with these devices as he goes through his day. On the bottom I mapped the opportunity areas to each phase of his journey. https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f83d57c4da6043537135e8b/1602471301207/Copy+of+ACEIT+HIERARCHY+new.jpeg Project - AceIt (Copy) Site Map Based on the user journeys and flows I created an initial site plan which was improved upon after results from a card sorting activity. https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f83d57c4da6043537135e88/1602470795967/image.jpg Project - AceIt (Copy) User Flow- Ash This is a user flow of one of our main personas-Ash describing how he will participate in a salary negotiation discussion on a forum in the app. https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f83d57c4da6043537135e91/1602471330571/3.10%2BAceIt%2BReview4.jpg Project - AceIt (Copy) Card Sorting I further sorted the results using Dendogram-Best merge method, and got four main themes. I used the results to revise and refine my Site Map. https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f83d57c4da6043537135e8e/1602471224031/3.10%2BAceIt%2BReview3.jpg Project - AceIt (Copy) Card Sorting I used Optimal Sort to create an open card sorting exercise with 30 labels. Using the Similarity Matrix I got three main themes- Advice topics, Setting up mock interviews, and Search Videos. https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f83d57c4da6043537135e94/1602472237445/3.10%2BAceIt%2BReview10.jpg Project - AceIt (Copy) Low-Fidelity Prototypes I started with hand drawn and Balsamiq wireframes and then created low-fidelity paper prototypes for both Mobile and Desktop versions. https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f83d57c4da6043537135e97/1602472254686/3.10%2BAceIt%2BReview13.jpg Project - AceIt (Copy) Mid-Fidelity Prototyping I then used Adobe XD to create mid and high-fidelity grey scale prototypes. https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f83d57c4da6043537135e9a/1602473249919/usability+test++results-1.jpg Project - AceIt (Copy) Remote-Moderated Usability Testing I created a usability plan to test two main features of the app- Browse videos, and Community. The study was remote-moderated and it had 6 participants-3 Software Developers and 3 UX Designers/ Researchers. I gave the participants 3 tasks, a task satisfaction question at the end of each task to see how easy the task was for them and an overall test satisfaction survey at the very end to see how useful they found each of the three main features of the app. I used a Rainbow spreadsheet on Excel to document my findings and to classify the errors and rate them based on severity. https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f83d57c4da6043537135e9d/1602473950111/usability+test++results-2jpg.jpg Project - AceIt (Copy) Preference Test After revising the app based on the usability test results, it was time to add color, images and more details to the app design. I wanted to test which theme, colors, images will be most popular and so I created two preference tests. The first was to test between two different images for the landing page. The very stark difference in results made me question if people just chose option B because option A was really bad. So I created a second preference test with two pages- the landing and homepage. This time I included option B and a new option. The results were equally matched, so I decided to go with option B and it’s color scheme which had been tested more times overall. https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f83d57c4da6043537135ea0/1602474377523/Untitled-4.jpg Project - AceIt (Copy) Refining the Design I next applied visual design principles, emotional strategy and responsive frameworks to my app. Then I created a style guide and a Design Library. https://static1.squarespace.com/static/5edf0c14ee69b95f8b65722e/t/5f83d57c4da6043537135ea3/1602474814746/Untitled-42.jpg Project - AceIt (Copy) Refining the Design I improved the contrast ratio of colors in my app, and the text sizes to make AceIt more accessible. I then asked other designers to review my app. This improvement from low to higher fidelity is an iterative and continuous process.